What will be the leading trend in online marketing in 2018 and why? For some time, we have been observing discouragement among recipients with standard forms of advertising. Ad-block providers and web browser developers who want to protect their users from poor quality messages come to meet the expectations of customers. The challenge for marketers…
Which advertising campaign impressed you the most and why? I appreciate campaigns that, in addition to an above-average creative layer, are simply effective. That is why I would like to highlight the campaign for the Showmax brand. and without proper execution this effect will not be achieved, and here everything was buttoned up. The campaign…
Internet advertising is also moving strongly towards video advertising, which I have always been against, because its conversion is difficult to measure and it is difficult for me to assess when this campaign is actually good for us. What was the biggest novelty for you in 2017 and why? The biggest news for me is…
What was the biggest novelty for you in 2017 and why? I will not be original if I point out the increase in importance of chatbots. What will be the leading trend in online marketing in 2018 and why? There will be no single leading trend. , especially in those tools and methods that are…
