Differences between marketing strategy and tactics

While these tactics may be effective in the short term, they can have serious consequences in the long run, including penalties from search engines and a decrease in website traffic. Some of the most common black hat SEO techniques include keyword stuffing, link farming, cloaking, hidden text and links, doorway pages, and duplicate content. Keyword…

Does the marketing strategy still make sense

This will make your site more focus on those users who are most interest. In your products or services and will have a better chance of making a transaction. Improving the brand position. Rafał Cyrański’s SEO strategy helps to build a strong. Brand position by creating valuable content and link. Building, and improving the visibility…

Business opportunity window

WHAT ARE THE LATEST TRENDS IN WEBSITE POSITIONING ACCORDING TO RAFAŁ CYRAŃSKI? According to Rafał Cyrański, the latest trends in website positioning are: . Increasing the importance of content and quality. High-quality content is the key to success in website positioning. Google is constantly improving its algorithms to better evaluate and appreciate valuable content. Therefore,…

Changing the business paradigm

Additionally, some search engines may require minimum spending levels in order to participate in certain programs or features. Overall, while search engine marketing can be an effective tool for businesses looking to increase their visibility online, it is important to understand its limitations in order to maximize its effectiveness. HOW TO AVOID COMMON MISTAKES IN…

The business model canvas

SEARCH ENGINE MARKETING DISADVANTAGES Search engine marketing (SEM) is an effective tool for promoting products and services on the Internet. However, like any tool, it has its drawbacks. Search engine marketing has several disadvantages that should be consider before starting an SEM campaign. These disadvantages include: cost, complexity and limit ability to reach a wider…