Until wanting to find

Our products Therefore, as a brand, it should arouse customer interest by making customers say “Wow”, making the brand attractive to customers. Good memories are link. Generate consideration in the brand The point of touch of customers in this second phase is the beginning of interest in the brand. connection with past memories and start considering that brand Ask about the product (Ask) We are often familiar with the term P because it is the basis of the marketing mix. Regarding the product (Product), price (Price), distribution channel (Place) and promotion (Promotion), the P concept may not be enough anymore.

Value that consumers

Because of the entry of the internet world, coupl Mozambique Email List with changing consumer behavior And it is an era of customer centricity (Customer Centric). Therefore, to understand consumer behavior in terms of marketing, it is necessary to develop a marketing concept call C. In fact, P and C are the same . But just change to look at the point of view of consumers mainly. or can be call to look at it more deeply than before This allows us to communicate directly to the point and meet the nes of consumers faster. Follow the table below.

Exchange for goods or

P C Product (product) product Asia Email List development or services to meet consumer nes that mainly focuses on creating value for the product which includes both tangible and intangible goods, such as service and experience Customer (customers) change their perspective to look at the nes of consumers. in order to create a product that meets the nes and is really looking for Price (Price) Set the price for the product. to match the target audience How much will the price be set to make a profit? The price can be either in money or in other forms.