An example of a differentiation

More expensive than other brands. That’s where the brand is position. and reflecting on the perception of consumers Apple Brand Examples – IMAC and Functional Positioning IMac_Funcitonal Positioning Source: :.whatphone.netnewsimac-pro-space-gray-accessoriesattachmentimac-pro-space-gray Symbolic Positioning, a positioning that focuses on inspiring brand characteristics. that our brand can fulfill certain nes for you It is a comparison that reflects the image of the brand plac. and the image that arises in the minds of consumers that can meet the nes of self-esteem or self-esteem, indicating social status Including the connection with people in society, such as classy luxury, modernity, innovation.

Knowing the real nes

For the most part, brands in the categories Congo Email List of cars, perfumes, bags, apparel use positioning to reflect social symbols. Let’s take an example of the BMW car brand. We will think about the image of modernity. Us and looks like a new generation of executives, not out of trend. Us Benz cars look luxurious, classy and a bit conservative. People who use Porsche cars will look sporty. Who wears Gucci clothes will look modern, who wears Dior perfume will look classic. An example of the BMW brand and its symbolic positioning.

The words on the product

BMW_Symbolic Positioning Source- An Asia Email List example of the Dior brand and its symbolic positioning. Dior Source:- Experiential Positioning Emphasizes the emotional connection between brands and consumers. Presentation of products or services through the five senses or sensory image to connect good experiences of consumers, such as airline brands. coffee shop brand A clear example of the Starbucks coffee brand in creating sensory images for all senses. Always create a good experience for those who use the service. which is not only the quality but also the importance of service, attentiveness and friendship and friendliness.