Since the confinements, different practices have largely emerged, including click and collect. Some merchants, especially those in the restaurant business, have understood the interest of setting it up to boost their sales. A December 2020 study on the “Digitalisation of commerce: the expectations of the French in 2021” by OpinionWay for Dalenys confirms this enthusiasm with 85% of French people who felt that this practice should be reinforced. What is Click and Collect? This expression comes originally from the Darty brand, which registered it in 2009 and which has since passed into the public domain and which you can therefore now use.

What Is Click and Collect

It refers to placing an order via an e-commerce website, a mobile application or even by telephone and picking up the product from the merchant. It is therefore an approach that combines both the web and the physical approach in store. This practice requires you to be able to check the status CIO & CTO Email List of your stocks in real time or to have the ability to supply your product quickly, for example if you are in the restaurant business. Some platforms have also specialized and can help you set it up like Click Eat in this last sector. But why do Click and Collect? The advantage of this system is first of all that it makes it possible to better manage flows in stores since the order is made beforehand and you can anticipate its preparation.

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Why Do Click and Collect

That it is ready before your customer arrives in your store. It makes it possible to reduce queues and this is the reason. Why it was first put in place for non-perishable products. Since then, many merchants, especially those in the restaurant business. Have seen the benefit of setting it up since it avoids Asia Email List having to use a delivery service. But why travel when you can have it delivered? Already, because your customer may be in a hurry to pick up his order. And want to save time by just picking it up. it allows him to organize himself and avoid time-consuming waiting. Even if the delivery services are often fast, it is clear that, most of the time.