Google Trends the Essential Tool for Any Entrepreneur

What you’re not a follower and even you don’t know about google trends (formerly google insights for search). However, it is an essential tool for your launches, to get to know your customers better or quite simply to find out about search trends… it should be one of your favorite companions for navigating in this world of competition. What is google trends? This tool was developed by google labs and allows you to know the volume of searches carried out by internet users in the google search engine over a given period and geographical area. It is based on a base of 100 which is the maximum and therefore does not give the volume of searches but nevertheless allows you to know the search peaks for a given keyword. How to use and understand google trends? First, go to to get to know this tool.

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To click directly on explore. You can also enter one or more words or expressions by separating them with a comma. You then enter the tool and you can therefore configure your searches by limiting them. The interface is simple and does not require any particular training, just a period of adaptation to fully understand how it works. When you arrive on the page, you will be able to see the top 10 most searched words on google VP Manufacturing Production Email Lists and the top 10 words in progress. Attention ! It is the top 10 most searched words since 2004 in all countries. Google trends options allow for more specific searches. You can choose to limit your searches to: a type (web, images, news and products)  a country (france, brazil, etc.)  a year (you can go back to 2004, 90 days or 30 days or even 7 days ) a category (automotive, finance…): there are sub-categories for this, you must first choose a category and return to the menu which will allow you to choose a sub-category.

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You Even Have the Possibility to Compare

Terms or keywords, periods and places. Why use google trends? Let’s take an example ! Holidays are always defined at certain times (they follow the rhythm of the seasons or school or university rhythms). Thus some merchants or entrepreneurs do most of their business on the internet during Asia Email List these crucial periods. They ask themselves the following questions: – from when should these communications be announced and prepared. – when do people start searching? – what is the exact term that people type the most? And – to choose a category “travel “. the first observation: the most searched word on google is the word “vacation” with an “s”. the second observation : the curve that varies over time. How to interpret this? It’s about thinking that in terms of seo, it’s important that in your content – ​​the word “holiday” is your priority.

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