Market-leading position in differentiation. Share to friendsbrand image (Brand Image) first. the image of that brand It is the point of view of the consumer that sees our brand. and know how our brand is And it is necessary to create brand awareness (Brand Awareness) to make our brand widely known. through mia and activities Step : Symbols people trust (Trustmarks) Make brand loyalty with the word “quality” must come first. Brands must make people trust by maintaining quality consistently. A quality brand will satisfy consumers.
As an opportunity
Satisfaction) is only possible if the brand China Email List can respond to the nes of consumers. If the brand does not maintain the quality, it will make consumers dissatisfi. (Dissatisfaction) to the most serious level, that is, do not want that brand anymore (Extinction). Brands with good quality will make consumers satisfi and repurchase (Repurchase) until trust (Trust) and finally. make consumers loyal to the brand “Over % of customers will believe positive information once or twice if they trust a brand.” “And more than % will believe negative information only once or twice if they don’t trust the brand.
For brands to express
Step : Symbols that people love and Asia Email List respect (Lovemarks) After we make the brand memorable until trust has been establish Ultimately, we ne to create a strong brand engagement with our customers. Brands ne to make consumers feel good, feel lov, just as consumers do. therefore will cause a close relationship This is why the brand must be humaniz by creating a personality (Personality) for the brand that is bas on the personality of the person. And convey through the presence of a Brand Ambassador or may create a sense of social participation in the “Sense of Community.