Is an experience

Starbucks Experiantial Positioning Source: :.pinterestpin and effective brand positioning We ne to understand the business we do. Knowing the real nes of customers Including the context that affects our business such as competitors in the market. In order to be able to analyze various overviews for maximum benefit in business operations. And don’t forget that the difference must come from the basis of the potential of our brand whether it can actually do those things or not. Because everything the brand offers is the expectation that consumers will receive. demography (Demographic) such as gender, age, income, status, religion, occupation Geography (Geographic) such as continents, provinces, suburbs, cities or regions.

Or it could create a

Psychological, such as personality, culture, preferences, lifestyle Behavioral such as purchase frequency Number of purchases each time purchase attitude By dividing Venezuela B2B List Segmentation, all items can be us together or choose any one. Targeting Choosing a target group to sell products or services, there are groups: Mass Market or selecting all target groups Suitable for large companies with very high capital Not suitable for starting businesses Segment Market or selecting according to segment, such as males, ag years and over in Bangkok Niche Market or selecting a specific market.

New perception that

Which can create add value to the product Asia Email List Positioning Brand positioning to differentiate from competitors There are types in total: Product positioning bas on emotional feelings (emotional) such as image, luxury, good looks, expression of social status product positioning Which mainly adheres to functionality (Functional), emphasizing on the quality of the product or service. Benefits at a reasonable price product positioning that hold on to make a difference (Differentiation) is possible either the difference in mood or the use of the product.