Most creators now know the importance of conducting market research before launching. These allow you both to specify your project and to have a first overview of the demand from which you will benefit. One of the survey methods remains underused, however, and that is the field study. The two methods most recommended by schools, faculties and the various “accompanying” structures are qualitative and quantitative studies . qualitative study: time but relevant feedback regarding the first, it allows you to define the main lines of your project through individual or group interviews. It is essentially organized around open-ended questions and requires certain facilitation skills, and the analysis of a qualitative study generally takes longer because it involves analyzing the responses one by one.
It Is Also Generally Longer and More
Difficult to administer. However. it has the advantage of generating better quality feedback. And with proposals that can not only allow you to improve your product. Or service but also to inform you of problems that you had not thought of. The answers can be a source of development for the future. Quantitative study: mass above all the second is generally carried out in a broader way by distributing. Questionnaires Office 365 Email List which will then be processed in the form of statistical data. In order to ensure its viability. A rigorous approach should be followed. The most important and perhaps the most technical phase lies in the choice of the sampling method. In its implementation but also in the establishment upstream of an automated data processing method.
Probabilistic Techniques Offer More Guarantees
While non-probabilistic approaches are easier to apply. Numerous publications describe these two processes. The weakness of the quantitative study lies in the fact that generally the questions are overwhelmingly closed and that the answers too. nothing prevents leaving one or two questions open but Asia Email List they cannot be analyzed in the same way. also, quantitative studies tend to receive less attention from clients. Field study: for more reliability another tool, which is both simpler and offers more guarantees, should be used more widely, this is the field study. Once your business plan and provisional budget have been developed using qualitative and quantitative approaches, you have the characteristics and commercial elements relating to your project. It is then that the field study should be carried out.
