Have start to use lately. that brings the branding process to be human and match the personality of the customer To attract customers to have a stronger relationship with the brand. through an advertising campaign And various forms of marketing activities, such as in the case of Pepsi and Coke, we see advertising and activities that focus on customer engagement. and use communication that shows friendship looks more intimate different with product packaging Nowadays, there are many brThe modern era is so fast that many businesses Not in time to lay down the foundation of the business and analyze it in all aspects.
Suitable for large companies
Making it unsuccessful in terms of business Czech Republic Email List direction clear target audience and differentiation of the business compar to competitors If it’s not clear from the start, it’s hard to be successful in business. And one of the strategies often us is STP, which can identify the markets with the best potential for value creation. with the most accurate target audience In various types of marketing activities, applying the STP Strategy to determine the direction of the business can help you see the direction of the business clearly, consisting of Segmentation Marketing segmentation Targeting Choosing a target group Positioning.
With very high capital
Positioning or standing of the Asia Email List business (brand) Segmentation can be divid from demography (Demographic) such as gender, age, income, status, religion, occupation Geography (Geographic) such as continents, provinces, suburbs, cities or regions. Psychological, such as personality, culture, preferences, lifestyle Behavioral, such as purchase frequency Number of purchases each time purchase attitude By dividing Segmentation, all items can be us together or choose any one. Targeting Choosing a target group to sell products or services, there are groups: Mass Market or selecting all target groups.
