Podcasts, digital audio content, as we said above can be listened to anywhere and anytime. They are above all one of the means of communication acclaimed in this unprecedented context by companies to promote their know-how, make known the brand and the existing offer of products and services as well as highlight their field of expertise. Yes, but how to do it ? Writing original and relevant content: the cornerstone before launching a podcast, you have to think in advance about the messages that the company wants to convey and their implications, the target and therefore the audience. Like any message, the target must be well identified and chosen so as not to flop. Some choose to highlight the leaders, others the collaborators while others the products. So there is a choice to be made from the start.
The Podcastremains Above All a Story
That must capture attention, convince, seduce… but also with relevant content. Unlike videos, it does not have the advantage of making people captive thanks to the image. It must focus everything on the content to encourage listening and a catchphrase that encourages attention from the first seconds: “3 minutes to understand…”; “expert advice…”; “best practices…”. You can focus on the history of your company VP HR Email List and its values and thus involve and federate your employees and develop their sense of belonging, for example, but you must be impactful. A podcast, if its communication is successful, can be used by your salespeople as a complementary tool to present a product or even the company. Adapt to the corporate culture better to adopt a tone and a style corresponding to the corporate culture.
Do Not Opt for Completely Offbeat Content
If it goes against your image or your values. It’s about keeping your tone as well as not tarnishing your image. Just to gain ratings. Thus a bank addresses a target and can start explaining complex products such as how to invest. How to save… likewise insurance. Mutual insurance… however. If the Asia Email List company chooses an offbeat tone. It will not hesitate to upstream call on a semiologist who will decipher all the implicit messages. Analyze feedback to analyze the audience and behaviors. Whether texts. Audio recordings. There are tools. Like a customer on an e-commerce site who studies consumer behavior. It is essential to carefully check the reactions on the social networks where the podcast is broadcast. Data such as the number of likes. Clicks and shares.