Content that hits the heart? If we see the whole picture We will see what kind of content is suitable for our brand. Some brands may be a good fit for Topical Content, some may be a good fit for Evergreen Content, and sometimes both are possible.Making content or content (Content) is the most important thing in marketing in this era. No matter how many brands have good products or services. How much good content is there, but if able to create the right content format to communicate with the right target audience? It may waste time and budget in marketing.
On the other hand
Using a tool call Content Matrix can help Bulk SMS Philippines us see the appropriateness of content formats that are suitable for both types of businesses. target group including the purpose of communication that can be us to plan content marketing effectively Content Matrix The Content Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process. From the creation of awareness (Awareness) to the purchase of products or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that relates to emotions (Emotional) to the purchase decision with reason Rational.
What kind of content
In the Content Matrix, it also describes the Asia Email List form of content that is divid into types: ucational content (ucate), persuasive content (Convince), entertainment content. (Entertainment) and inspirational content (Inspire) If your brand is B C, the right content should be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness. that focuses on emotional access And create a product purchase by bringing actors as presenters Posting information on various forums That helps create inspiration.