Any product updated or added within 30 days will be placed under the Honeycomb page.
Honeycomb is a metric to be used specifically for new products. It is calculated based on several aspects of your store including item performance, store operations and sales performance.
A high Honeycomb score means Lazada will give your newly uploaded products an extra boost in traffic and visibility in search results.
Ideally, this is for sellers who have a good performance rating. In the case of a new seller, you can access the honeycomb page to check your product score.
To access the Honeycomb Score you need to go to Seller Center > Growth Center > Growth Assortment.
In addition to scores you will also have Honeycomb Score levels
Remember: Lazada will only increase traffic to products with a high honey score level. Products that are at medium and low levels mean that your product still needs improvement in certain areas.
Here are the following parameters on which the honeyscore depends. We also added tips and key points so you can reach high levels.
Uniqueness How unique is your Latest Mailing Database product compared to other products on the market? Are they niche enough or are you just copying because you saw an instant hot item? Unfortunately, you can’t simply win over a market by adding to an existing product.
Selecting products to sell can be daunting, but you can overcome it by asking these business questions:
Does your product solve your customers problems
By identifying your customer’s pain points and providing solutions through products will definitely give you an edge over your competitors.
For example, fashionable sandals for people of large stature. Unlike in western countries where these are readily available, tall and plus-size women in Southeast Asia struggle to find shoes that fit well.
Being unique allows you to stand out and persuade customers to buy from your store despite having other options.
Emphasize the unique selling points of your Asia Email List products to attract the right consumers.
Promotion and engagement
This section is where the seller has the capacity to change and adapt. This is where content scores also drop. Content Score measures the quality of your product content including product images, long descriptions, and key product information attributes.