What questions should you ask yourself before launching your podcast? Answers by cédric bégoc, content director at acast france . who is my podcast target and how can i reach them? The podcast is a growing medium, which weaves a strong bond with its audience. A podcast episode is listened to for 26 minutes on average (compared to 2 minutes for a video and 10 seconds for a web page). But to spend these 26 minutes per episode with your potential customers, it is very important to know beforehand who they are and how you intend to reach them. Your newsletter database to better communicate with your community? New prospects via facebook? Influencers in your industry via linked in.
This Will Determine the 2nd Question to Ask…
What do they want to hear and learn? Don’t fall into the trap of thinking that everyone wants to hear about your brand or product. Many brands, some of which are very noble and historic, have already been taken in and have fed a veritable cemetery of brand podcasts that have never been listened to. you must bring VP Administration Email Lists something tangible to your audience, an immediate benefit, which will justify listening to your podcast. This can be an ultra-informative podcast on your specialty, like “no pay no play”, néomédia’s reference podcast on facebook ads news, which will never be a popular success but has the mission of position yourself as the subject matter expert. Or conversely a very entertaining podcast.
The Aim of Which Is to Give You a More Lifestyle Aspect
Like meetic’s “love and (r)evolutions” podcast, which produces humorous 3-minute capsules on the evolution of dating (ft. pénélope boeuf). Or finally the very interesting “regards”, produced for birchbox by louie media, which is interested with influencers in the relationship to beauty, over very Asia Email List societal interviews. In any case, your editorial content must serve to bring your listeners closer to your brand dna while interesting them. See it as your first date with your prospects, it’s up to you to make yourself as interesting as possible. How much will it cost me? Have the means of your ambitions. Producing podcasts is infinitely cheaper than video, of course, but if you don’t have a bit of audio dna in you and each step (writing, production, communication).
