A crisis is a great time to start a business! It is a moment when the real, with its harshness, stops slipping away: what worked well works less well and what did not work well ceases to work completely. However, the real is a good master, by marking a limit, it gives a grip to invent something new. faced with a shrinking market, companies have all kinds of possibilities, but these possibilities can all be classified on an axis that goes from “working more” to “working better”. However, very often, the option which will consist in working more seems to be privileged: we will work more hours, we will take less holidays, we will have denser days, we will perform more. Salvation through innovation conversely, the option of working smarter is neglected, so much does it seem like a luxury.
That One Can only Agree in Times
Of splendor and is therefore healthy, in times of crisis, to set aside for the days when prosperity will return, by itself, as the sun returns every morning, without the need to seek it from the confines of the universe. This tendency to privilege the increase in execution capacity presents a major difficulty. First of all, it is not certain that your company has a huge margin of progress on this side. Then the overwhelming Australia School Email Lists majority of companies are going to adopt this strategy, making it unlikely that you will end up winning this race. Finally, when, in times of crisis, some customers find it more difficult to buy your products, it will take more than a slight advantage over your competitors for your customers to remain (or become) your customers.
Why Not Innovate
Why not make the radical choice to create a radical competitive advantage? Innovate to create a radical competitive advantage free yourself from the illusion that by performing more, you will sell more. The market is down. The time has come to innovate. Innovating means executing less. This means Asia Email List deciding that in times of crisis, where margins are collapsing, you are going to allocate some of your execution time to design activities. Innovation imposes the initial decision to break with the habits of thought that dominate your sector of activity. In times of greater crisis, this gesture is easy: why continue to do as we have always done, since what we have always done no longer seems to work? Or, in the best case, be at the end of the race.
