The features of and take this point as the value of the. Brand that can fulfill the nes and desires of customers. Such as the use of outstanding product features Using secondary properties of the product product utilization Using price to position the brand and can also bring the problems that customers encounter to create a different point in brand positioning that can solve problems for customers Examples of brands that position their brand bas on product attributes include mobile phone brands, computer brands, detergent brands. Think about a brand of computer, such as IMac, we will think about the quality of the raw materials us, fast processing, more expensive than other brands.
The importance of differentiating
That’s where the brand is position. and reflecting Iraq B2B List on the perception of consumers Apple Brand Examples – IMAC and Functional Positioning IMac_Funcitonal Positioning Source: :.whatphone.netnewsimac-pro-space-gray-accessoriesattachmentimac-pro-space-gray Symbolic Positioning, a positioning that focuses on inspiring brand characteristics. that our brand can fulfill certain nes for you It is a comparison that reflects the image of the brand plac. and the image that arises in the minds of consumers.
We can send information
That can meet the nes of self-esteem Asia Email List or self-esteem, indicating social status Including the connection with people in society, such as classy luxury, modernity, innovation For the most part, brands in the categories of cars, perfumes, bags, apparel use positioning to reflect social symbols. Let’s take an example of the BMW car brand. We will think about the image of modernity. Us and looks like a new generation of executives, not out of trend. Us Benz cars look luxurious, classy and a bit conservative. People who use Porsche cars will look sporty. Who wears Gucci clothes will look modern, who wears Dior perfume will look classic.
