The brand should be active and publish new content regularly to keep the audience interest. It is also important to monitor the reactions of discussion participants and respond to questions and comments about the brand. A brand manager is a person responsible for building and maintaining a strong brand. He must have knowlge about the market, consumers and products to be able to effectively use marketing tools to promote the brand. He also nes to know communication techniques to be able to effectively convey information about the brand. The brand manager must also be creative and innovative to be able to create new marketing strategies and use them to build a strong brand. Finally, the brand manager must be responsible for monitoring results and adapting the marketing strategy to market nes.
Objectives Of Developing A Consistent Brand Identity
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B2b Customer Purchase Path
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