To customers or consumers to recognize and remember That’s the concept of brand positioning (Brand Positioning). Brand positioning is what brands create their image to occupy a space in the minds of their target audience. that are different from competitors in the market and are unique The positioning of the brand should be bas on…
Environment Context (Climate Context) Environmental analysis by evaluating external environmental factors that affect business, such as PESTEL Analysis that requires knowlge of political, economic, social, technological, environmental and legal conditions that affect the business operations that we should pay attention to. In fact, the C Framework is very similar to the SWOT analysis we do…
An example of using the Nokia TOWS Matrix . SO Strategies Proactive Strategy Increase market share and build a brand in Germany by offering innovative products and reliable Enhance your reputation in the Asia-Pacific region. With a strategy-driven approach that produces products bas on customer nes. (Customer-driven) bas on studies and market research. In order…
SWOT both internal and external factors that affect our business. that every business should give priority to Internal environment of the organization (Internal) Strengths (Strengths) internal factors. It is an advantage that arises from the internal environment of the company, such as financial strength. Manufacturing advantage HR advantages Weaknesses: Weaknesses result from internal factors. It…
Exist within the organization. Customers _ Understanding the customer is the cornerstone of analyzing the overall business situation. including target groups Buying or using behavior, market size, market growth rate form of purchase purchase frequency including channels for purchasing products Competitors _ Competitor analysis will allow us to see the situation in the market we…
Value Propositions and services. How to create an experience or affect customers, such as solving problems, fulfilling nes make customers satisfi . Channels _ We can send information about products or services. And how can I contact customers through any channels such as email, website, social mia? . Customer Relationships What kind of relationship do…
Brand in mind, repeat purchases, and word of mouth. The A marketing strategy will help marketers better understand the digital consumer. And let brands know how to plan each step. A proper understanding of the customer journey will help you better understand your customers. And will help ruce costs and increase sales. It will also…
Value Propositions and services. How to create an experience or affect customers, such as solving problems, fulfilling nes make customers satisfi . Channels _ We can send information about products or services. And how can I contact customers through any channels such as email, website, social mia? . Customer Relationships What kind of relationship do…
