To customers or consumers to recognize and remember That’s the concept of brand positioning (Brand Positioning). Brand positioning is what brands create their image to occupy a space in the minds of their target audience. that are different from competitors in the market and are unique The positioning of the brand should be bas on that. What is the Brand for? What is our brand born for? It is the meaning of our brand presence in the market. Who is the Brand for? Our brand was born for who will create the most value in the market.
Defining brand identity
When is the Brand for? When will customers Belgium Business Fax List buy our brand? What is the purchase frequency? Who are the Brand Competitors? direct and indirect competitors of our brands These fundamentals will help us position the brand effectively. and unique to competitors in the market The importance of brand positioning will help us build brand loyalty from our customers. Create value in the eyes of customers and willingly turn to buy our products or services. which can go deep into the minds of customers steps to effective brand positioning Step Analyze the nes of customers that What exactly do customers want.
Through packaging design
Analyze the potential whether there is enough Asia Email List ability and potential or not. And analyze the positioning of competitors to see where competitors use their strengths . in order to position our brand Step Select the position analyz in step and see if the position we plac reflects from the real ball or not. Can the company deliver those? Is it really different from competitors? And prepare to identify the brand’s value, vision, mission, what the brand will offer to customers. Step Do the rest, such as creating a personality for the brand.
