Internet advertising is also moving strongly towards video advertising, which I have always been against, because its conversion is difficult to measure and it is difficult for me to assess when this campaign is actually good for us. What was the biggest novelty for you in 2017 and why? The biggest news for me is…
What was the biggest novelty for you in 2017 and why? I will not be original if I point out the increase in importance of chatbots. What will be the leading trend in online marketing in 2018 and why? There will be no single leading trend. , especially in those tools and methods that are…
Kick off your promotion by providing great discounts, joining flash sales , or by offering free shipping. You can increase your engagement by creating follower vouchers and encouraging customers to follow first to activate the voucher. This way you can increase your followers. If you want to learn more about how to promote and increase…
The main goal of the Honeycomb Score is to give sellers a little push to improve their new product. However, it is a bit difficult to get a clear advantage when the same features are accessible to all sellers. So how do you get an unbeatable competitive advantage? Split Dragon’s answer is knowing exactly what your…
Remember that online consumers want social proof, and a high good review rating increases the strength of your store.Your goal here is to make shopping easy and fun for customers. Brand contribution Brand contribution is about the impact of your store on Lazada in terms of overall customer experience and gross sales of the category…
Any product updated or added within 30 days will be placed under the Honeycomb page. Honeycomb is a metric to be used specifically for new products. It is calculated based on several aspects of your store including item performance, store operations and sales performance. A high Honeycomb score means Lazada will give your newly…
No need to brandish the scepter of failure and bankruptcy, it is an integral part of the threats faced by any leader. To help you drown instead of just drinking from the cup, we offer you the keys to bankruptcy. Here are 5 steps that you will of course bypass by reading this article. The…
Structuring your dashboards is essential for you to manage your business well. Yes, but here you are, you don’t know how to do it or what numbers you need to get out. overview of the main basic figures that you must have in mind when you are an entrepreneur. Turnover and its breakdowns of course,…
Keeping watch is the opposite of “being an ostrich”, “closing your eyes” and the behavior to adopt for any leader and any company that monitors the market to make the relevant decisions. Often a source of confusion, the day before is scary and is not taken in its proper measure by the leaders who abandon…
Crowdfunding is a technique increasingly used by project creators to finance a project they want to undertake. If some people use this means to complete the amount they need. Others use it to collect all the funds necessary for the completion of the project. What is crowdfunding? Crowdfunding . also called participative financing. Is the…
The crisis forces the company to adopt the strategy of “spending less and earning more”. However, to succeed in this, one must know in which sector one must reduce expenditure and which are the sectors which should not be neglected. A wrong choice could be fatal, so here are some tips to show you where…
Being a freelancer requires many skills. Certainly it is freedom but the boss, whom you had as an employee, turns into a demanding client and demands to be on many fronts at the same time because in this case you are the only master on board. Freelance To succeed as a freelancer or self-employed person,…
